Effective Digitalisation Pushing the Health Industry Forward Networking People, Technologies and Products
There is no point to digitalisation unless people are at the centre of it all. Driven by this principle, we have in recent years successfully executed a large number of client projects in life sciences, pharmaceuticals and health – even despite the difficult market conditions, which have now permanently changed as a result of regulations, new technologies, and increasing price pressures from health insurers and health consumers.
We have been able to offer effective support to our customers in this environment. This has included setting up a GDPR-compliant digital patient record system that includes all telephone calls, emails, appointments and documentation; practical Q&A databases that cover frequently asked patient questions; and even automated prognosis of monthly recurring revenue (MRR), which helps with cashflow planning.
Introducing and Optimising Salesforce Solutions
Tailored implementation and adaptation of Salesforce, Salesforce Health Cloud, Marketing Cloud, Experience Cloud or Veeva
Setup of Master Data Management (MDM) Systems
For uniform administration of data from Health Care Professionals (HCP), Health Care Organisations (HCO) and Key Opinion Leaders (KOL)
HCP, HCO and KOL Validation
By connecting and integrating Veeva OpenData, QIMS OneKey or National Provider Identifier (NPI) database
Community Management
Setup and implementation of the Salesforce Experience Cloud & Integration of websites for the building of customer or partner communities
Closed-Loop-Marketing (CLM) and Multi-Channel-Marketing (MCM)
Connecting up marketing automation systems: Salesforce Marketing Cloud, Pardot, Veeva CRM systems, etc. & Setup of double-opt-in and HCP validation processes for legally compliant communications
Integration
Integration via various platforms, including REST and SOAP API integration
- Cloud-to-Cloud: e.g. Veeva, Salesforce
- Ground-to-Cloud architectures
Manufacturing / Medical technology
HEIDELBERG ENGINEERING
Faster processing of customer and product transactions through service cloud implementation
Implementation of the Service Cloud for faster processing of customer and product transactions in compliance with strict regulatory requirements in the field of technological eye diagnostics.
SELECTED CASE STUDIES
Biotechnology company and pharmaceutical manufacturer
The Task
A pharmaceutical manufacturer operates an independent social media website for doctors and medical staff, allowing them to discuss news, lectures, videos and articles. The website was to be adapted to the latest technological standards and further features implemented.
The Solution
Using the Salesforce Experience Cloud, the platform was redesigned using a new Lighting template and new features were implemented. Community access was delivered via an independent mobile app which was uploaded to Apple iTunes and to the Google Play Store.
Technologies
→ Salesforce Sales Cloud
→ Salesforce Experience Cloud
→ iOS and Android OS
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