Networking People, Technologies and Products

Effective Digitalisation Pushing the Health Industry Forward

There is no point to digitalisation unless people are at the centre of it all. Driven by this principle, we have in recent years successfully executed a large number of client projects in life sciences, pharmaceuticals and health – even despite the difficult market conditions, which have now permanently changed as a result of regulations, new technologies, and increasing price pressures from health insurers and health consumers.

We have been able to offer effective support to our customers in this environment. This has included setting up a GDPR-compliant digital patient record system that includes all telephone calls, emails, appointments and documentation; practical Q&A databases that cover frequently asked patient questions; and even automated prognosis of monthly recurring revenue (MRR), which helps with cashflow planning.

Dirk Steuernagel

Senior Consultant

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A Selection of Our Services

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Introducing and Optimising Salesforce Solutions

Tailored implementation and adaptation of Salesforce, Salesforce Health Cloud, Marketing Cloud, Community Cloud or Veeva

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Setup of Master Data Management (MDM) Systems

For uniform administration of data from Health Care Professionals (HCP), Health Care Organisations (HCO) and Key Opinion Leaders (KOL)

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HCP, HCO and KOL Validation

By connecting and integrating Veeva OpenData, QIMS OneKey or National Provider Identifier (NPI) database

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Community Management

Setup and implementation of the Salesforce Community Cloud
Integration of websites for the building of customer or partner communities

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Closed-Loop-Marketing (CLM) and Multi-Channel-Marketing (MCM)

Connecting up marketing automation systems: Salesforce Marketing Cloud, Pardot, HubSpot with Salesforce, Veeva CRM systems, etc.
Setup of double-opt-in and HCP validation processes for legally compliant communications

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Integration

Integration via various platforms, including REST and SOAP API integration
Cloud-to-Cloud: e.g. HubSpot, Salesforce
Ground-to-Cloud architectures

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Development of Custom Apps

based on the Salesforce Force.com platform

SELECTED SUCCESS STORIES

LEADING CHEMICAL ANDPHARMACEUTICAL COMPANY IN EUROPE

The Task

To implement a global multi-channel marketing strategy, a new master data management (MDM) system was to be established. The goal was to be able to verify and manage HCP data centrally. The MDM had to serve as a central repository for global one-to-one marketing activities.
 

The Solution

The MDM system was set up based on the Salesforce Force.com platform. The integration was done with Veeva, IMS Mobile Intelligence systems and validation tools such as OneKey or OpenData. Connection and setup of the Salesforce Marketing Cloud to control global email communication.

 

Technologies

→ Salesforce Force.com
→ Salesforce Marketing Cloud
→ Veeva
→ QIMS Nexxus Mobile Intelligence
→ Janrain
→ Dell Boomi

SELECTED SUCCESS STORIES

BIOTECHNOLOGY COMPANIES AND PHARMACEUTICAL MANUFACTURERS

The Task

A pharmaceutical manufacturer operates an independent social media website for doctors and medical staff, allowing them to discuss news, lectures, videos and articles. The website was to be adapted to the latest technological standards and further features implemented.
 

The Solution

Using the Salesforce Community Cloud, the platform was redesigned using a new Lighting template and new features were implemented. Community access was delivered via an independent mobile app which was uploaded to Apple iTunes and to the Google Play Store.

 

Technologies

→ Salesforce Sales Cloud
→ Salesforce Community Cloud
→ iOS and Android OS

Have we piqued your interest?

Then request more information now or give us a call on 0800 181 4054.

We look forward to hearing from you.

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