Effective Digitalisation Pushing the Health Industry Forward Networking People, Technologies and Products

There is no point to digitalisation unless people are at the centre of it all. Driven by this principle, we have in recent years successfully executed a large number of client projects in life sciences, pharmaceuticals and health – even despite the difficult market conditions, which have now permanently changed as a result of regulations, new technologies, and increasing price pressures from health insurers and health consumers.

We have been able to offer effective support to our customers in this environment. This has included setting up a GDPR-compliant digital patient record system that includes all telephone calls, emails, appointments and documentation; practical Q&A databases that cover frequently asked patient questions; and even automated prognosis of monthly recurring revenue (MRR), which helps with cashflow planning.

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Introducing and Optimising Salesforce Solutions

Tailored implementation and adaptation of Salesforce, Salesforce Health Cloud, Marketing Cloud, Experience Cloud or Veeva

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Setup of Master Data Management (MDM) Systems

For uniform administration of data from Health Care Professionals (HCP), Health Care Organisations (HCO) and Key Opinion Leaders (KOL)

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HCP, HCO and KOL Validation

By connecting and integrating Veeva OpenData, QIMS OneKey or National Provider Identifier (NPI) database

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Community Management

Setup and implementation of the Salesforce Experience Cloud & Integration of websites for the building of customer or partner communities

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Closed-Loop-Marketing (CLM) and Multi-Channel-Marketing (MCM)

Connecting up marketing automation systems: Salesforce Marketing Cloud, Pardot, Veeva CRM systems, etc. & Setup of double-opt-in and HCP validation processes for legally compliant communications

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Integration

Integration via various platforms, including REST and SOAP API integration

  • Cloud-to-Cloud: e.g. Veeva, Salesforce
  • Ground-to-Cloud architectures

SELECTED CASE STUDIES

Biotechnology company and pharmaceutical manufacturer

The Task

A pharmaceutical manufacturer operates an independent social media website for doctors and medical staff, allowing them to discuss news, lectures, videos and articles. The website was to be adapted to the latest technological standards and further features implemented.

The Solution

Using the Salesforce Experience Cloud, the platform was redesigned using a new Lighting template and new features were implemented. Community access was delivered via an independent mobile app which was uploaded to Apple iTunes and to the Google Play Store.

Technologies

→ Salesforce Sales Cloud
→ Salesforce Experience Cloud
→ iOS and Android OS

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+49 69 96 75 86 29

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