Effective Digitalisation Pushing the Health Industry Forward
There is no point to digitalisation unless people are at the centre of it all. Driven by this principle, we have in recent years successfully executed a large number of client projects in life sciences, pharmaceuticals and health – even despite the difficult market conditions, which have now permanently changed as a result of regulations, new technologies, and increasing price pressures from health insurers and health consumers.
We have been able to offer effective support to our customers in this environment. This has included setting up a GDPR-compliant digital patient record system that includes all telephone calls, emails, appointments and documentation; practical Q&A databases that cover frequently asked patient questions; and even automated prognosis of monthly recurring revenue (MRR), which helps with cashflow planning.
LEADING CHEMICAL ANDPHARMACEUTICAL COMPANY IN EUROPE
To implement a global multi-channel marketing strategy, a new master data management (MDM) system was to be established. The goal was to be able to verify and manage HCP data centrally. The MDM had to serve as a central repository for global one-to-one marketing activities.
The MDM system was set up based on the Salesforce Force.com platform. The integration was done with Veeva, IMS Mobile Intelligence systems and validation tools such as OneKey or OpenData. Connection and setup of the Salesforce Marketing Cloud to control global email communication.
→ Salesforce Force.com
→ Salesforce Marketing Cloud
→ QIMS Nexxus Mobile Intelligence
→ Dell Boomi
BIOTECHNOLOGY COMPANIES AND PHARMACEUTICAL MANUFACTURERS
A pharmaceutical manufacturer operates an independent social media website for doctors and medical staff, allowing them to discuss news, lectures, videos and articles. The website was to be adapted to the latest technological standards and further features implemented.
Using the Salesforce Community Cloud, the platform was redesigned using a new Lighting template and new features were implemented. Community access was delivered via an independent mobile app which was uploaded to Apple iTunes and to the Google Play Store.
→ Salesforce Sales Cloud
→ Salesforce Community Cloud
→ iOS and Android OS