Digital processes in the real estate industry
Stepping into the future with the leading CRM platform
Rising prices, growing demand, a faster market. In order to survive and grow in the real estate market, you have to keep up with the times and use smarter tools, to help you keep ahead of competitors who find it difficult to digitalise their marketing, sales and service. Many of our clients have told us that it is now unthinkable for them to work without a central digital system. Whether team members are working from home or in the field, teams are increasingly working remotely from all over the place.
The situation is similar in real estate investment: prime locations still fetch top prices, but formerly less prominent locations are now being given a new lease of life through renovation and maintenance. (As a result, the demands on process support for investment and fund managers, fund administration, financing, management and maintenance, as well as for the marketing team, are increasing".).
We specialise in the intelligent digitalisation of core processes, with successful implementations across a wide range of projects. We advise on, plan and implement full digitalisation solutions.
Implementation and optimisation of Salesforce solutions
Customised implementation and adaptation of Salesforce products such as Sales Cloud, Marketing Cloud, Pardot and Experience Cloud
Customising Salesforce for Industry and Manufacturing Clients
- Control of acquisition, sale and maintenance of private and commercial real estate
- Identify who holds which shares in which funds
- Management of and communication with shareholders
Mapping complex role dependencies in the market network
- Identify who advises whom and who performs which role Identify the legal investor for large institutions
- Identify sources of finance and other involved parties
Mapping of real estate assets
- Identify which properties are being purchased
- Identify which properties are being sold
- Identify which realisation strategies are being implemented on which properties
Closed-loop marketing (CLM) and multi-channel marketing (MCM)
- Integration of marketing automation: e.g., Salesforce Marketing Cloud and Pardot
- Setup of double opt-in validation procedures for rule-compliant communication
Geocoding and mapping of Salesforce data
Integration of Google Maps for optimal display and management of investment objects, leads and contacts, as well as route planning
- Design and implementation of the Salesforce Experience Cloud
- Integration of websites to build customer or partner communities
- Integrations via various integration platforms, as well as REST or SOAP API
- Integrations to existing systems such as SAP and fund systems
Development of customised apps
built on the Salesforce Force.com platform
Example: tourManager24 (personalised route planning with Salesforce data)
Control centre for data-driven marketing for a nonprofit company
Before the project began, multiple, disconnected tools were in use, and marketing was carried out in a fragmented and ineffective way. Our task was to reengineer company infrastructure and processes to enable data-driven and interest-driven marketing and fundraising. Once the work was completed, we were able to exceed expectations and increase the revenue from annual donations by up to 30%.
Transition to Lightning Experience and introduction of a new admin process
Case Study: By switching to Lightning Experience, the familiar was combined with the comfort and advantages of the new. This also speeds up the administration process.
Introduction and global implementation of Salesforce Sales Cloud and Service Cloud
The client originally used its ERP systems in combination with non-connected tools such as Outlook, Excel and Word. This led to a high manual workload in the sales and service areas of the business, and impaired the workflow.