NETWORKING PEOPLE, TECHNOLOGIES AND PRODUCTS


Effective Digitalisation Pushing the Health Industry Forward 

There is no point to digitalisation unless people are at the centre of it all. Driven by this principle, we have in recent years successfully executed a large number of client projects in life sciences, pharmaceuticals and health – even despite the difficult market conditions, which have now permanently changed as a result of regulations, new technologies, and increasing price pressures from health insurers and health consumers.

We have been able to offer effective support to our customers in this environment. This has included setting up a GDPR-compliant digital patient record system that includes all telephone calls, emails, appointments and documentation; practical Q&A databases that cover frequently asked patient questions; and even automated prognosis of monthly recurring revenue (MRR), which helps with cashflow planning.

Dirk Steuernagel
Senior Consultant

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A Selection of Our Services

INTRODUCING AND OPTIMISING SALESFORCE SOLUTIONS

  • Tailored implementation and adaptation of Salesforce, Salesforce Health Cloud, Marketing Cloud, Community Cloud or Veeva

SETUP OF MASTER DATA MANAGEMENT (MDM) SYSTEMS

  • For uniform administration of data from Health Care Professionals (HCP), Health Care Organisations (HCO) and Key Opinion Leaders (KOL)

HCP, HCO AND KOL VALIDATION

  • By connecting and integrating Veeva OpenData, QIMS OneKey or National Provider Identifier (NPI) database

COMMUNITY MANAGEMENT

  • Setup and implementation of the Salesforce Community Cloud
  • Integration of websites for the building of customer or partner communities

CLOSED-LOOP MARKETING (CLM) AND MULTI-CHANNEL MARKETING (MCM)

  • Connecting up marketing automation systems: Salesforce Marketing Cloud, Pardot, HubSpot with Salesforce, Veeva CRM systems, etc.
  • Setup of double-opt-in and HCP validation processes for legally compliant communications

INTEGRATION

  • Integration via various platforms, including REST and SOAP API integration
  • Cloud-to-Cloud: e.g. HubSpot, Salesforce
  • Ground-to-Cloud architectures

DEVELOPMENT OF CUSTOM APPS

  • based on the Salesforce Force.com platform

Still undecided?

Then our DigiLab is just the right thing for you. In a free, personalised, four-hour online workshop, we work with you to tackle the digital challenges that you face and to develop solutions and approaches that can help you to get started without delay!
 

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SELECTED SUCCESS STORIES

Leading chemical and
pharmaceutical company in Europe

The Task

To implement a global multi-channel marketing strategy, a new master data management (MDM) system was to be established. The goal was to be able to verify and manage HCP data centrally. The MDM had to serve as a central repository for global one-to-one marketing activities.
 

Technologies

→ Salesforce Force.com
→ Salesforce Marketing Cloud
→ Veeva
→ QIMS Nexxus Mobile Intelligence
→ Janrain
→ Dell Boomi

The Solution

The MDM system was set up based on the Salesforce Force.com platform. The integration was done with Veeva, IMS Mobile Intelligence systems and validation tools such as OneKey or OpenData. Connection and setup of the Salesforce Marketing Cloud to control global email communication.


biotechnology companies and pharmaceutical manufacturers

The Task

A pharmaceutical manufacturer operates an independent social media website for doctors and medical staff, allowing them to discuss news, lectures, videos and articles. The website was to be adapted to the latest technological standards and further features implemented.


Technologies

→ Salesforce Sales Cloud
→ Salesforce Community Cloud
→ iOS and Android OS

The Solution

Using the Salesforce Community Cloud, the platform was redesigned using a new Lighting template and new features were implemented. Community access was delivered via an independent mobile app which was uploaded to Apple iTunes and to the Google Play Store.